New Work

The world of work is undergoing a radical transformation, given that the Internet and digital structures enable productive collaboration – regardless of the place of work. The breakthrough of mobile working came with the Covid-19 pandemic – and it is continuing well beyond this period.

Our eco survey shows that 74.6 per cent of employees would like to continue using digital technologies for their work, irrespective of the location. As a result, in 2022, the theme of “hybrid working” and the respective challenges for employers took centre stage for the New Work Competence Group.

We kicked off with the German-language “Hybrid Work” podcast episode, in which Lucia Falkenberg, Spokesperson for the New Work Competence Group, spoke about changes in our Cologne office and highlighted design options for a hybrid working world.

In an exchange with our members, it became clear that companies are facing challenges, especially in human resources management. As such, in the digital event format “Leading at a Distance”, we identified solutions to the particular challenges of digital leadership and spelt out best practices.

Hybrid models have not only dramatically changed the way of working, but also have a radical influence on employees’ lifestyles – and these have both positive and negative effects. The New Work Competence Group wants to provide its members with an orientation framework and recommendations for action:

In 2022, the topic of “recruiting skilled workers” for the Internet industry also gained a further priority. In order to make the diversity of IT professions better known, the German-language “Perspectives of the Internet industry” format came on stream, the aim of which was to present lesser-known professions in the digital industry. IT companies are increasingly looking for strategies to attract skilled workers. We therefore compiled concrete recommendations for action and tips and will continue to highlight this topic in 2023: