{"id":1595,"date":"2023-07-14T11:03:05","date_gmt":"2023-07-14T11:03:05","guid":{"rendered":"https:\/\/gb22.eco.de\/certified-senders-alliance\/"},"modified":"2023-09-20T11:06:50","modified_gmt":"2023-09-20T11:06:50","slug":"certified-senders-alliance","status":"publish","type":"page","link":"https:\/\/gb22.eco.de\/en\/services-initiatives\/certified-senders-alliance\/","title":{"rendered":"Certified Senders Alliance"},"content":{"rendered":"\n
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Certified Senders Alliance<\/h1>\n\n\n\n
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The Certified Senders Alliance<\/a> (CSA) has been in existence since 2004 as a central certification body for email senders. The joint project with the German Dialogue Marketing Association, DDV, establishes high legal and technical quality standards and certifies companies that meet them. <\/p>\n\n\n\n

Certification offers numerous advantages: In addition to improved delivery of emails to recipients, companies can counter bad reputations and dissatisfied recipients as well as fines due to legal violations.<\/p>\n\n\n\n

Growth with an international focus<\/strong><\/h2>\n\n\n\n

The CSA once again processed a higher volume of IP addresses compared to the previous year. As of 31 December 2022, the CSA recorded 230,470 IP addresses on its certified IP list, representing a growth of approximately 35 per cent over the previous year. <\/p>\n\n\n\n

The CSA received 64 qualified requests for certification, resulting in nine certifications. These figures demonstrate the consistently high-quality standard of the CSA. International events and trade fairs were able to take place again in some cases and opened up the opportunity to expand the CSA\u2019s network. The CSA was able to gain a valuable American partner in 2022. Through the partnership and the integration of the CSA IP list, certified senders receive advantages in the deliverability of their mailings. <\/p>\n<\/div>\n\n\n\n

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Added value for participants<\/strong><\/h2>\n\n\n\n

The \u201cCertification Monitor\u201d, launched in July 2021, enables certified senders to independently track spam complaint rates at company, IP and domain levels. This transparency provides an effective early warning system that can be used to identify and notify problematic customers at an early stage. Certified senders can optimise email strategies together with their customers and protect their platform from abuse and spammers. In addition to the spam complaint rate, senders can find out about DKIM errors, spamtrap hits and individual complaints that can also damage their reputation. By sharing data with mailbox providers, the CSA was able to monitor approximately 430,000 individual DKIM domains in 2022 and provide information on an email volume of approximately 255 billion. <\/p>\n\n\n\n

The Certification Monitor<\/a> was enhanced with several new features in two releases in 2022:<\/p>\n\n\n\n